ISB launches online product management course

The Indian School of Business (ISB) has just announced the third part of its product management program with Eruditus, a global Ed-tech platform. The institute has announced that the program will start on February 14, 2022. The program will continue for a duration of three months. Upon completion of the program, candidates will receive a certificate of completion and become part of the ISB Executive Network. Candidates who wish to apply can go to the official website of the institute to apply at online-er.isb.edu.

“The Product Management program is ideal for mid- to senior-level professionals with 6-15 years of work experience, who may have no formal product management training in the field or are looking to transition from different areas like marketing, finance or sales and gain a holistic understanding of product management, reads the press release issued by the institute.

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He added that the program is also suitable for senior professionals who want to learn different product strategies and best practices and use them to achieve their business revenue goals in a more optimized way or foray into creating innovative solutions for clients and clients.

Commenting on the program, Mohan Kannegal, CEO, India and APAC, Eruditus said, “The life cycle journey of a product from the ideation phase to the final product phase is very crucial in terms of planning , development and execution. India has the opportunity to develop a 360 degree niche with new products that renew the consumer experience. The Product Manager plays an integrated role when it comes to the life of a product, as they are a crucial intermediary in the journey to revenue generation. This program will equip learners with skills to meet current industry demands to make better business decisions. »

The program faculty includes Dr. Rajendra Srivastava, former Dean of ISB, Professor Manish Gangwar, Associate Professor, Marketing and Executive Director of the Institute of Data Science and Business Analytics, and Professor Siddharth S. Singh, Professor Marketing Associate and Head of the Media Hub, ISB’s Market Research Excellence Initiative has already educated over 450 students in two cohorts since the program launched in November 2021.

“The program would also help learners with extensive networking opportunities and help them with employment opportunities. Upon successful completion of the program, participants become part of the ISB executive network,” he added.

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