Kajabi vs. Thinkific | Best Online Course Platforms 2021


The role of a learning management system (LMS) varies depending on the goals of the companies and their online training and development strategy. Organizations are looking for a secure platform with built-in learning tools where they can train their employees remotely and track their performance. Two of these LMS service providers are Kajabi and Thinkific.

Kajabi is a popular all-in-one online learning and content marketing platform that helps digital entrepreneurs and small businesses create, market, and sell their digital courses and products online. With its drag and drop website builder, beautiful templates, custom domain, and unlimited hosting, you can build a professional website for your business where you can host your training.

Kajabi helps you promote your business with advanced marketing tools including themed landing pages, email marketing, one-click pipelines, and membership offers. It offers easy payments and fast payments through PayPal and Stripe integrations.

Thinkific is also a cloud-based learning platform that enables educators, entrepreneurs and businesses to provide online education and training by creating and selling their courses. With its advanced course generator, you can import multimedia-rich courses, host your content, and launch your site in minutes without any technical hassle. It also offers basic sales and marketing automation features to scale your online business.

Thinkific Plus gives mid-tier to large-scale organizations additional scalability with more personalized and advanced options to take their businesses to the next level at reasonable prices. While Thinkific is designed for individual entrepreneurs and small businesses, Thinkific Plus meets the needs of large organizations with more ambitious growth goals.

Let’s compare the two LMS providers based on their functionality.

Kajabi vs. Thinkific: course creation

Both Kajabi and Thinkific provide easy-to-use drag-and-drop course builders that allow you to add audio / video files, pdf files, quizzes, polls, ratings, and other multimedia and downloadable content. Their analytics features allow you to track student or employee engagement in discussion forums and performance in quizzes and assessments. They also offer unlimited video hosting.

Kajabi lets you choose from a variety of built-in templates – called Product Blueprint – including;

  • Mini-course: A short, easy-to-consume course, condensed version of a longer course, and typically used to sell a long course. Limited to one category per mini-course.
  • Online course: Long-term courses offering an in-depth learning experience. They come with five built-in categories.
  • Evergreen formation: Stream your content over the weeks to retain your customers.

Thinkific also offers three course models;

  • Mini-course: Short and free or low cost course designed to generate leads for a full flagship course.
  • Flagship course: In-depth course created with a strong curriculum to provide an in-depth learning experience.
  • Presale course: Create a presale landing page to attract more customers and analyze user engagement before creating a flagship course.

course-thinking models.

While both platforms allow you to bulk upload content to your course builder, only Kajabi provides bulk edit functionality. With Thinkific, you will need to edit one file or one chapter at a time. Both offer great course players with features like enabling closed captions and changing colors and themes. Kajabi offers a dozen course reader themes, while Thinkific offers a single theme. Thinkific also allows you to create surveys to collect feedback on the courses and also provides a voice over presentation feature.

Read also: Thinkific vs Teachable LMS Comparison

Kajabi vs. Thinkific: interface and marketing

Kajabi and Thinkific both provide neat and easily navigable interfaces with several built-in themes and templates. They provide free subdomains as well as the ability to get your business domain, unlimited hosting, SSL certificates for secure hosting, and regular updates. You don’t have to worry about installing additional software or plugins or going into the technical aspects of HTML or CSS coding for web development.

Thinkific offers a single theme with the ability to switch between light and dark modes, while Kajabi offers a dozen easily customizable themes for your digital products and a unique experience.

When it comes to sales and marketing features, both offer coupons, promotional discounts, email marketing, and affiliate payment options. Kajabi takes it a step further with its advanced features, including personalized landing pages, robust and customizable email marketing, autoresponder emails, and sales pipelines. Unlike Thinkific, Kajabi offers a built-in blogging tool for content marketing.

Both platforms integrate with several third-party integrations including Google Analytics, FB Pixel, Segment, etc. The Kajabi mobile app for Android and iOS enables your customers and employees to access content on the go. And while Thinkific has a fully mobile-friendly design, it doesn’t yet offer a mobile app.

Kajabi vs Thinkific: Certificates

Completion certificates are important for students and employees. Thinkific offers 7 customizable certificate templates. They are generated automatically at the end of the course and are easy to share or download. You can choose a design, change the content, colors and text, and upload your custom background.

Thinkfic certificate templates.

You cannot create or share course completion certificates in Kajabi.

Read also: Comparison between Kajabi and teachable LMS

Kajabi vs Thinkific: pricing

Neither platform charges a transaction fee and both offer a 14-day free trial.

Reflective prices

Thinkific is more affordable than Kajabi, with a free plan and a 30-day money-back guarantee. The pricing plans include:

  • Free plan: $ 0, includes all basic features, limited classes, unlimited students, content hosting, email support
  • Basic plan: $ 39 / month, unlimited classes, drip content, personalized support, coupons, integrations and access to the mobile app
  • Pro package: $ 79 / month, basic plan features, site and course administrators, certificates, subscriptions and plans, personalized pricing options, Live with Zoom
  • Premier Package: $ 399 / month, all Pro features, integration package, Unlimited Growth package

Thinkfic pricing plan.

Kajabi Prize

Although a little more expensive than Thinkific, Kajabi offers good value for money considering all the features of course building, advanced marketing, and sales under one roof. Unlike Thinkific, which offers unlimited classes with an unlimited number of students, Kajabi offers limited products, pipelines, and active members. You get unlimited landing pages and marketing emails with all Kajabi plans.

Kajabi offers three pricing plans, all of which include features like Kajabi University, webinars, models, reviews, and customer support.

  • Basic plan: $ 149 / month ($ 119 if billed annually), 3 products, 3 pipelines, 1 website, 1 administrator
  • Growth plan: $ 199 / month ($ 159 if billed annually), 15 products, 15 pipelines, 1 website, 10 admins, personalized branding, affiliate program
  • Professional package: $ 399 / month ($ 319 if billed annually), 100 products, 100 pipelines, 3 websites, 25 admins, growth plan features, advanced automation, code editor

Kajabi tariff plan.

Kajabi or Thoughtful; Choosing the right LMS for business

So which platform is best for your business? It depends on several factors depending on the needs of your team, the budget and the future of your business.

While Thinkific is more affordable with better course features and course completion certificates, Kajabi provides top notch sales pipelines, email automation, better web design with multiple templates, and other features. advanced marketing automation.

Kajabi is the right choice for experienced course builders and entrepreneurs with little budget constraints, looking to grow their digital business under a holistic platform equipped with all the features including course building, site building Web and marketing tools.

Thinkific is clearly a price winner, with its economic plans. For companies looking for an e-learning platform where they will host courses, train existing employees, onboard new employees, award certificates, host live sessions with Zoom, and track performance with quiz and analysis tools, Thinkific is the perfect option. Also, the Thinkific free plan gives you a great starter option to test out its features with no transaction fees.

You can take a look at our list of the best LMS products to compare other LMS alternatives and choose the one based on your business needs.

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