Research shows DOOH fuels creativity

The modern consumer is tech-savvy and wary of traditional business methods of communication. Smart technology in digital out of home (DOOH) helps advertisers design smarter ads without fear of damaging their relationship with their consumers.

New research from Alfi, an AI enterprise SaaS advertising platform, finds that 96% of senior advertising managers believe that data from DOOH ads fuels greater creativity in ad campaigns and enables brands to grow. engage with an even more defined audience.

“The DOOH industry stands apart from other forms of advertising with a new degree of flexibility, affordability and immediate insight into valuable consumer behaviors,” said Peter Bordes, interim CEO of Alfi. “With AI and machine learning components, advertising and brand messaging can not only be personalized, but tailored to meet the needs of a specific campaign or brand, while satisfying consumer desire. relevant new content that can impact their lives.”

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When asked about the impact of different factors on the growth of the DOOH market, 58% of senior advertising executives say that the quality of available assessment/measurement tools is “very important” (e.g. who has been receptive to advertisement, how it was received, and how it affects an individual’s behavior in their daily life). Additionally, 56% say this about the quality of data available to develop, implement and execute campaigns.

Additionally, 55% say the ability to deploy campaigns with optimal flexibility and immediacy – by the day or even by the hour (dayparting) – due to the details provided by OOH technology is also “very important” to drive the growth of the DOOH market. Alfi says this growing relevance creates new opportunities to connect on a more personal level with consumers and for brands to truly understand new and returning customers.

“As the DOOH advertising industry experiences unprecedented growth, Alfi is leading its transformation by enabling brands to deliver anonymized yet hyper-relevant ads to consumers in person, driving sales and relevance without capturing any personal information, said Bordes said. “As we enter the next phase of growth for our business, our expanding technology team is working diligently to implement our market-leading AI advertising solutions in airports, shopping malls and a variety of retail locations around the world. retail and carpooling across the globe to provide brands with more relevant data, and consumers with the out-of-home advertising experience they really want.”

Powered by effective audience matching, DOOH ads can reach target audiences at the right time with the right message, allowing brands to capitalize on the narrow window of connection with consumers. Alfi’s cutting-edge computer vision with machine learning technology provides content publishers and brands with valuable insights with data-driven audience matching and analytics beyond legacy targeting in compliance with confidentiality.

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