Student Advisors Praise Fashion Business Basics Course
Collectively, the Fashion business essentials The members of the Student Advisory Council are bright, ambitious, focused and career-conscious. They also share another quality: they are all at different stages of their professional journey and all come from different corners of the fashion industry. There are seasoned merchandisers and designers on the board, as well as a fashion journalist and a student who has just started her career.
At a recent WWD Roundtable with the Board of Directors, which is made up of registered participants from Parsons x WWD Fashion business essentials Online program hosted by Yellowbrick, the students explained why they signed up for the program and where their career will take them next. The advisers were Caroline Hill, Chloe Salazar, Jocelyn Blake, Luis Ortiz, Shelby Spurlin and Princeton Faure.
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Several of the board members had signed up for previous courses including Fashion Industry Essentials and Streetwear Essentials, all on the Yellowbrick platform. For Fashion Business Essentials, consisting of five modules and available here [insert link], the board described it as informative and revealing and said it would likely give them a competitive edge in the market.
Oritz said what he learned in Fashion Business Essentials combined with what he took away from Streetwear Essentials to help him build his business acumen as he researched new manufacturers for his streetwear brand. “The Streetwear Essentials course has helped me a lot in shaping my brand, while the Fashion Business Essentials course has given me a better understanding of business – and it’s amazing,” said Ortiz.
Interestingly, Ortiz and Faure were both enrolled in Yellowbrick Essentials classes during the peak period of the pandemic. Being in confinement, for many, served as a time to reset their priorities. People signed up for online courses, rethought their careers, and chased their dreams.
Faure described himself as a freestyle designer, but said he temporarily lost his job during the COVID-19 outbreak. He took the Streetwear Essentials course, which then led him to Fashion Business Essentials, “which honestly cleaned up my branding even more because it keeps me on the safe side of legal issues. It was something I was never really open to. I was just doing freestyle and then I would put things in there. But now I’m learning more about licensees and branding, and I know how to market your brand in a more commercial way rather than just an entrepreneurial way.
For Blake, as a journalist, Fashion Business Essentials and Fashion Industry Essentials were ways to strengthen his knowledge of fashion. “For me, it was wanting to write from a place where I really knew what I was talking about, right?” she explained. “Not just talking about trends, presentations and manufacturing, but just knowing what’s involved instead of just researching things and then finding them out. So that has been really good for me. Even in my writing now, I can see a difference when I forecast trends. I can see the difference between before I took the two courses compared to now because I feel more comfortable with what I’m saying and I feel like I really trust my words.
Salazar had wanted to elevate his career in merchandising. But when she lost her job, Salazar searched for content on YouTube to further her knowledge. She soon realized that there wasn’t a lot of good content, so she signed up for Fashion Industry Essentials and then Fashion Business Essentials.
“I thought Fashion Business Essentials was really great because I liked the amount of information there was,” she said. “There were some modules that were so full I was like ‘Wow.’ There were some things I didn’t even know before, and I thought this was just a good look for people who want to get into the industry, whether it’s merchandising or not, because j learned so much from this course.
For Spurlin, she had been enrolled in the Masters of Fashion Management program at Parson’s, “so when the opportunity to take this Fashion Business Essentials course arose, I thought it would be kind of a perfect transition. towards my masters program, ”she said. . “Just learning all the terminologies and also learning from Parsons staff and industry leaders was invaluable. It turned out to be a perfect pre-course for the larger master’s program.
Hill said upon entering the course: “I only knew the design. I have no knowledge of the business side of fashion and I am a really independent person. My end goal would be to have some sort of entrepreneurial job or own my own business, which I cannot achieve without the business aspect.
Hill said the corporate foundation courses featured in Fashion Business Essentials were just what she needed. “I didn’t know anything about it and came away with a lot of new knowledge.” As a student, Hill said the course “gives me a little bit of an edge in going to school as well.”
The advisory board also agreed that the relevance of the content of Fashion Business Essentials is what sets it apart. From branding and marketing storytelling to sourcing and e-commerce, students said the course was up-to-date, insightful, and, no pun intended, essential.