TCS New York City Marathon app adds new course camera feature

Topgolf, which plans to expand to 81 locations worldwide, opened its latest facility in the greater Boston area.

Located in Canton, Mass., about 20 miles southwest of Boston, the site is slated to open in late 2023 and will be Topgolf’s first foray into the state of Massachusetts. The facility will have 90 separate hitting bays each containing heaters, fans and Topgolf’s standard Toptracer technology which tracks ball speed, distance and powers gamification by inserting RFID chips into the golf ball.

Customers, for example, will be able to play an AR golf version of Angry Birds or a new digital spin-off called Shankstars where mythical characters such as a T-Rex skeleton play metaverse-style courses that feature unorthodox dangers.

The Callaway-owned company currently has 70 operational locations, with more coming soon in locations such as San Diego. Its marquee facilities in the United States are likely a four-story, 120-bay site just outside of Las Vegas and a relatively new location in West Los Angeles that includes an adjacent renovated 10-hole, par-3 course. , called the lakes in El Segundo.

The 10th hole at the West Los Angeles location features the same ball-tracking technology used during PGA Tour broadcasts and can be downloaded to golfers’ smartphones via a QR code on the course.

Topgolf made its first tryouts in the Boston area on its Topgolf Live Stadium tour, when Fenway Park was converted into a temporary course. Players were able to hit tee shots from the stands towards strategically placed targets on the field. From today until November 9, Topgolf will take over the Fenway Park experience.

Because Boston — along with Brooklyn Center in Minneapolis — is one of Topgolf’s cold-weather locations, the company is Topgolf is potentially developing AI and machine learning that can improve the experience in inclement weather.

“Our golfers go out and play during a blizzard with friends and family, Topgolf vice president of technology Scott Lovejoy told SportTechie in June. “So I think AI and machine learning will help put things together if the ball gets lost in sight or in the snow.”

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