The university media course selected for the first prize

The University of Aberystwyth Advanced Media Production course was shortlisted for the Knowledge Exchange / Transfer Initiative of the Year at this year’s THE Awards.

THE Awards are widely recognized as the Oscars of higher education, attracting hundreds of nominations each year that exemplify the talent, dedication and innovation of individuals and teams in all aspects of university life, showing countless reasons our institutions continue to thrive.

Advanced Media Production is a unique program bringing together the departments of Computer Science, Theater, Film and Television at Aberystwyth University and has focused on enhancing the creative industries in Wales throughout the pandemic of Covid-19.

To date, over 160 staff have signed up and Professor Anwen Jones, Aberystwyth University’s Professional Vice-Chancellor for the Faculty of Arts and Social Sciences, is delighted with his success.

“I am fully aware of the immense effort that has gone into creating the MSc Advanced Media Production, especially during such a difficult time, and to be shortlisted for this prestigious award is very exciting,” she said.

“Organizations and media companies have identified the need to develop their workforce to meet a growing demand for creative digital content across all platforms.

“The University of Aberystwyth has been able to respond quickly to their needs through this unique multidisciplinary program aimed at improving industry innovation and productivity in the creative industries through knowledge exchange. “

Supported by the European Social Fund through the Welsh Government, all course modules have been made available flexibly and free of charge to eligible organizations and self-employed workers working in the creative industries sector in Wales.

Professor Jones added: “The Covid-19 pandemic has highlighted the benefits of digital creation and communication. As the world stalled, we became increasingly dependent on our digital devices for both work and social purposes, a trend that may well continue. “

The winners will be announced at an in-person ceremony in London on November 25.

For more information on the Advanced Media Production course and to register your interest, please visit amp.aber.ac.uk

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